题目内容
Tracy works for a cellular phone company that offers trade-in allowances toward the upgrade of new phones, which is an example of ________.
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Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?
Which of the following is an example of a business and sales force promotion?
________ refer to the marketing communications element that involves company-sponsored activities and programs designed to create daily or special brand-related interactions with consumers.
Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications?
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