题目内容

Establishing and communicating the distinctive benefit(s) of the company's market offering for each target segment is called ________.

A. market research
B. market positioning
C. marketing effectiveness
D. market segmentation
E. market dominance

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The process of selecting one or more market segments to enter is called market ________.

A. targeting
B. dominance
C. positioning
D. segmentation
E. research

将会计凭证分为原始凭证和记账凭证两大类的依据是()。

A. 凭证的填制时间
B. 凭证填制的程序和用途
C. 凭证填制的方法
D. 凭证反映的经济内容

A ________ consists of a group of customers who share a similar set of needs and wants.

A. vertical marketing system
B. market basket
C. market share
D. market segment
E. market level

Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker(时髦) and more cosmopolitan. Southwestern hotels are more rustic(质朴). This is an example of ________ segmentation.

A. demographic
B. behavioral
C. psychographic
D. geographic
E. cultural