题目内容

________ pricing is a matter of reengineering the company's operations to become a low-cost producer without sacrificing quality.

A. Value
B. Going-rate
C. Auction-type
D. Markup
E. Perceived-value

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Matt's retail store offers all products at $2 less than its competitors. The store never runs promotional campaigns or offers special discounts. Matt's retail store is following a(n) ________ pricing policy.

A. auction-type
B. target-plus
C. everyday low
D. high-low
E. going-rate

Everyday low pricing is most suitable if ________.

A. consumers are willing to perform activities such as clip coupons to avail of discounts
B. consumers tend to associate price with quality
C. customers are insensitive to changes in price
D. the cost of conducting frequent sales and promotions is high
E. consumers have sufficient time to find the best prices

In ________ pricing, the firm bases its price largely on competitor's prices.

A. going-rate
B. auction-type
C. markup
D. target-return
E. perceived-value

Which of the following auctions is characterized by one seller and many buyers?

A. Walrasian auctions
B. ascending bid auctions
C. closed auctions
D. sealed-bid auctions
E. reverse auctions

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