________ accounting refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices.
A. Cost
B. Financial
C. Behavioral
D. Mental
E. Factual
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A consumer tells another consumer, "Every time I eat at Big Bill's Steakhouse, I get poor service." Whether this is true or not, it is the consumer's perception. This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. This scenario would be an illustration of the ________ heuristic.
A. discrimination
B. differentiation
C. availability
D. screening
E. representativeness
Social class is the fundamental determinant of a person's wants and behavior.
A. 对
B. 错
麻黄和香薷的共同功效是___________,___________。.但麻黄又具有_______功;香薷又能___________。
An example of a subculture would be a person's geographic region.
A. 对
B. 错