题目内容

U4R4 P3:According to communication experts, it is crucial for today's business personnel to understand the impact of cross-cultural differences on business, trade and internal company organization.据通信专家称,当今商业人士很有必要了解跨文化差异对业务、贸易和企业内部架构的影响。The need for greater cross-cultural awareness is heightened in our global economies.在全球经济的大环境中,提高跨文化意识的需求日益增大。With the development of economy, ____________________ (在全球经济中,跨文化交际意识需求在增加), so our staff should also ____________________(理解跨文化差异对贸易的影响) to achieve a greater goal.

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试列举出课堂上已讲解的,但书本上未介绍的至少五种新营销观念。(书本已介绍五种:生产观念、产品观念、推销观念、市场营销观念、社会市场营销观念)

请简述市场营销的八大基本原则是什么?

请写出比较有代表性的五种市场营销组合。

以网络营销为目标的是( )营销组合。

A. 4P
B. 4C
C. 4R
D. 4S

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