Promotional mix includes activities like:
A. public relations
B. advertising.
C. sales promotion
D. personal selling
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Examples of areas typically considered as strengths and weaknesses include:
A. Human resources
B. Access to natural resources
C. Physical resources
D. Financial resources
McCarthy's theory is the only one adopted in describing marketing mix.
A. 对
B. 错
A product is a need for a problem.
A. 对
B. 错
Marketing strategies are planned and should always be followed strictly.
A. 对
B. 错