题目内容

Which aspect of holistic marketing motivates employees and ensures that everyone in the organization embraces appropriate marketing principles, especially senior management?

A. relationship marketing
B. integrated marketing
C. internal marketing
D. network marketing
E. performance marketing

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Financial accountability and social responsibility marketing are elements of ________ marketing.

A. performance
B. relationship
C. internal
D. social
E. mass

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Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

A. variable assets
B. value propositions
C. intangible assets
D. market offerings
E. industry convergence

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McCarthy classified marketing activities into the four Ps of the marketing mix. These four Ps stand for ________.

A. product, positioning, place, and price
B. product, production, price, and place
C. promotion, place, positioning, and price
D. place, promotion, production, and positioning
E. product, price, promotion, and place

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Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________.

A. product, positioning, people, and price
B. people, processes, place, and promotion
C. product, processes, price, and people
D. people, processes, programs, and performance
E. product, price, promotion, and people

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Which aspect of holistic marketing motivates employees and ensures that everyone in the organization embraces appropriate marketing principles, especially senior management?

A. relationship marketing B. integrated marketing C. internal marketing D. network marketing E. performance marketing

Financial accountability and social responsibility marketing are elements of ________ marketing.

Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

McCarthy classified marketing activities into the four Ps of the marketing mix. These four Ps stand for ________.

Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________.

A. relationship marketing
B. integrated marketing
C. internal marketing
D. network marketing
E. performance marketing