题目内容

Which of the following is a benefit organizations receive when customers complain?

A. Opportunity to correct the situation
B. Word-of-mouth about the product
C. Differential advantage
D. Market regulation

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A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.

A. ethic marketing
B. social marketing
C. response marketing
D. cause marketing

When companies make false claims about how environmentally friendly their products are, ________ has occurred.

A. phishing
B. greenwashing
C. eco-lying
D. deceptive advertising

A strategy that involves the development and promotion of environmentally friendly products is called ________.

A. sustained marketing
B. environmental marketing
C. green marketing
D. tree marketing

Materialistic values tend to focus on the individual rather than a group or family.

A. 对
B. 错