题目内容

While the four Ps help us remember the basics components of the ________, they don't have significant relevance in the marketing process.

A. production operation
B. marketing mix
C. product development process
D. competitive benchmarking process

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Marketers define a ________ as any physical good, service, or idea that satisfies

A. product
B. copyright
C. prototype
D. concept

Placing a product in a location where people will buy it is part of the marketing mix.

A. 对
B. 错

Designing a want-satisfying product is part of the marketing mix.

A. 对
B. 错

The business philosophy of "produce as much as you can because there is a limitless market" is consistent with which of the following marketing eras?

A. production era
B. selling era
C. marketing era
D. customer relationship era