The three criteria that determine whether a brand association can truly function as a point-of-difference include desirability, ________, and differentiability.
A. discrimination
B. customerization
C. implementation
D. deliverability
E. demand
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数理统计学的奠基人是（ ）
A. 威廉·配第
B. 阿亨瓦尔
C. 凯特勒
D. 恩格尔
Which of the following criteria relates to consumers seeing the brand association as personally relevant to them?
A. deliverability
B. authenticity
C. desirability
D. differentiability
E. feasibility
学校实验室的设备台数、设备价格是（ ）
A. 连续变量
B. 离散变量
C. 前者是连续变量
D. 前者是离散变量
A brand must demonstrate ________, for it to function as a true point-of-difference.
A. clear superiority of an attribute or benefit
B. clear profitability to the company
C. clear similarity to the attributes of other brands
D. technological advances for an attribute or benefit
E. exploitation of competitors' weakness
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