What is the traditional view of marketing?
A. Firms should just focus on production because if the products are good then they will automatically sell.
B. Firms should just focus on production and selling because marketing occurs as a part of the selling process.
C. Firms should have a proper marketing team that can increase consumers' awareness of their products and rouse their interest in them.
D. Firms should price their products as low as possible so that marketing them becomes easy.
E. Firms should remember that promotion is the most important of the four Ps.
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In the cycle of complete strategic planning, taking corrective action is a part of ________.
A. planning
B. implementation
C. controlling
D. organizing
E. analyzing
Most large companies consist of four organizational levels: the corporate level, the ________ level, the business unit level, and the product level.
A. board of director
B. major stakeholder
C. management team
D. division
E. strategic
The marketing plan, the central instrument for directing and coordinating the marketing effort of a company, operates at the ________ levels.
A. functional and operational
B. strategic and tactical
C. corporate and operational
D. customer and expenditure
E. corporate and division
To keep their strategic alliances thriving, corporations have begun to develop organizational structures to support them and have come to view the ability to form and manage strategic alliances as core skills. This is called ________.
A. value managed partnership
B. decentralized partnership
C. centralized partnership
D. partner relationship management
E. intensive growth management
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