题目内容

Consumers may obtain information from many sources, including（）

A. personal sources
B. commercial sources
C. public sources
D. experiential sources

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Many companies have even appointed chief listening officers （CLO） to_online customer conversations and pass along key insights to marketing decision makers（）

A. collect
B. evaluate
C. sift through
D. review

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Marketing researchers should be able to perform___ and find out the stories behind the data, and provide clear answers to practical questions based on the insights gained（）

A. data collection
B. data mining
C. data analysis
D. data processing

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Useful opportunities can come from such things as（）

A. changes in technology and markets on both a broad and narrow scale
B. changes in government policies related to your field
C. changes in social patterns
D. lifestyle changes

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External factors typically include（）

A. market trends
B. economic trends
C. funding
D. demographic changes

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Consumers may obtain information from many sources, including（）

A. personal sources B. commercial sources C. public sources D. experiential sources

Many companies have even appointed chief listening officers （CLO） to_online customer conversations and pass along key insights to marketing decision makers（）

Marketing researchers should be able to perform___ and find out the stories behind the data, and provide clear answers to practical questions based on the insights gained（）

Useful opportunities can come from such things as（）

External factors typically include（）

A. personal sources
B. commercial sources
C. public sources
D. experiential sources