题目内容
Consumers can also be grouped according to their psychographic features like lifestyles, personalities, values and attitudes to life. （）
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A segment of something is one part of it considered separately from the rest. （）
A company should only enter segments in which it can create superior customer value and gain advantages over its competitors. （ ）
If the segment consists of buyers with different tastes, like in the case of soft drink, then it is advisable to choose undifferentiated marketing. （）
Those consumers with similar needs, behaviours and preferences can be grouped together to form different smaller segments. （）
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