题目内容

What was the largest costfor retail booksellers that Amazon and Alibaba reduced to zero?

A. Inventory of books, etc.
B. Salaries of retail bookstore employees
C. Rent for retail store
D. Loss of book sales to competitors selling pirated copies
E. Loss of book to shoplifters who steal books without paying for them

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What was the second largest costfor retail booksellers that Amazon and Alibaba reduced to zero?

A. Inventory of books, etc.
B. Salaries of retail bookstore employees
C. Rent for retail store
D. Loss of book sales to competitors selling pirated copies
E. Loss of book to shoplifters who steal books without paying for them

What was the third largest costfor retail booksellers that Amazon and Alibaba reduced to zero?

A. Inventory of books, etc.
B. Salaries of retail bookstore employees
C. Rent for retail store
D. Loss of book sales to competitors selling pirated copies
E. Loss of book to shoplifters who steal books without paying for them

(From the Reading, not video) What are the names of companies who have successfully played the Zero Game?

A. IKEA
B. Skype
C. Ryan Air
D. Southwest Airlines
E. All of the above

(From the Reading, not video) What are the two ways to calculate price customers will pay from Gear UpChapter on Business Model?

A. Competitor-based and cost-based pricing
B. Competitor-based and value-based pricing
Cost-based and value-based pricing
D. Retail price and manufacturer price
E. Retail price and distributor price

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