超星 - Week 3 Quizzes

单选题

(From the Reading, not video) What are the two ways to calculate price customers will pay from Gear UpChapter on Business Model?

A. Competitor-based and cost-based pricing
B. Competitor-based and value-based pricing
Cost-based and value-based pricing
D. Retail price and manufacturer price
E. Retail price and distributor price

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单选题

Why do entrepreneurs in new ventures have to prepare a business model?

A. To show investors how much capital the new product team will need
B. To show investors the likely return on the investment they will receive
C. To show potential customers that the new venture will be successful and the risk of having the new venture as a supplier go out of business is low.
D. To show potential business partners and potential employees that their risk of having the new venture go out of business is low.
E. All of the above.

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单选题

Which of the following is not one of the 9 parts of the business model canvas?

A. Customer Segments
B. Value Proposition
C. Key Partners
D. Key Investors
E. Key Activities

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单选题

What method for dividing customers into customer segmentsis most effective?

A. Segment by benefits the customers are seeking
B. Segment by the problems the customers are experiencing
C. Segment by the customers’ attitudes towards risk
D. Segment by the price customers are willing to pay
E. All of the above

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单选题

How can you manage customer relationships?

A. Using technology only (Like Amazon.com)
B. Using person to person interaction only (Like Tomk’s relationship with his hair stylist Lisa Loufas)
C. Using a combination of both technology and person to person interaction
D. All of a. b. and c.
E. None of the above

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单选题

In the distributionpart of the business model canvas, what are benefits of selling direct to customers rather than using other companies as distributors and retailers?

A. Lower costs
Better understanding of customers via direct relationships with them
C. Higher prices
D. a. and b. above
E. b. and c. above

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单选题

Which of the terms below is NOT one of the four types of partners you can work with in the Key Partners part of the business Model Canvas?

A. Poison Partner
B. Global Partner
C. Jurassic Partner
D. Learning Partner
E. Strategic Partner

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单选题

Assume you have three different customer segments for your innovation. (For example, economy class, business class, and first-class customer segments for an airline). What is the minimum number of customers you should interview for each of the three segments to test your hypotheses in the business model canvas?

A. 3 to 4 customers per segment.
B. 5 to 10 customers per segment.
C. 8 to 10 customers per segment.
D. 12 to 15 customers per segment.
E. None of the above

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单选题

(From the reading) Defining goals helps to foster a shared understanding and cohesive behavior within the company. What are some of the tasks to perform in setting and managing goals?

A. Tell everyone in the company what the company goals are
B. Find multiple ways to communicate goals
C. Decide which important things (related to goals) should be measured
D. Translate the goals and metrics into daily activities for the employees
E. All of the above

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单选题

This is a common-sense question, not included in book or lectures. When and why would you use the Business Model Canvas?

A. With partners, to explore how they make money and you make money so you can help each other to increase revenues and profits
B. With customers, so they understand your way of doing business, and looking at the customer’s business model canvas to explore ways you could help them to make money
C. With investors, so they understand each of your revenue streams, and how you will become profitable in the future with the help of their investment
D. With employees, to explore ways they could help your company to reduce costs, increase revenues, create more customer delight, etc.
E. All of the above

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