题目内容

How can you manage customer relationships?

A. Using technology only (Like Amazon.com)
B. Using person to person interaction only (Like Tomk’s relationship with his hair stylist Lisa Loufas)
C. Using a combination of both technology and person to person interaction
D. All of a. b. and c.
E. None of the above

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In the distributionpart of the business model canvas, what are benefits of selling direct to customers rather than using other companies as distributors and retailers?

A. Lower costs
Better understanding of customers via direct relationships with them
C. Higher prices
D. a. and b. above
E. b. and c. above

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Which of the terms below is NOT one of the four types of partners you can work with in the Key Partners part of the business Model Canvas?

A. Poison Partner
B. Global Partner
C. Jurassic Partner
D. Learning Partner
E. Strategic Partner

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Assume you have three different customer segments for your innovation. (For example, economy class, business class, and first-class customer segments for an airline). What is the minimum number of customers you should interview for each of the three segments to test your hypotheses in the business model canvas?

A. 3 to 4 customers per segment.
B. 5 to 10 customers per segment.
C. 8 to 10 customers per segment.
D. 12 to 15 customers per segment.
E. None of the above

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(From the reading) Defining goals helps to foster a shared understanding and cohesive behavior within the company. What are some of the tasks to perform in setting and managing goals?

A. Tell everyone in the company what the company goals are
B. Find multiple ways to communicate goals
C. Decide which important things (related to goals) should be measured
D. Translate the goals and metrics into daily activities for the employees
E. All of the above

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How can you manage customer relationships?

A. Using technology only (Like Amazon.com) B. Using person to person interaction only (Like Tomk’s relationship with his hair stylist Lisa Loufas) C. Using a combination of both technology and person to person interaction D. All of a. b. and c. E. None of the above

In the distributionpart of the business model canvas, what are benefits of selling direct to customers rather than using other companies as distributors and retailers?

Which of the terms below is NOT one of the four types of partners you can work with in the Key Partners part of the business Model Canvas?

(From the reading) Defining goals helps to foster a shared understanding and cohesive behavior within the company. What are some of the tasks to perform in setting and managing goals?

A. Using technology only (Like Amazon.com)
B. Using person to person interaction only (Like Tomk’s relationship with his hair stylist Lisa Loufas)
C. Using a combination of both technology and person to person interaction
D. All of a. b. and c.
E. None of the above