In the distributionpart of the business model canvas, what are benefits of selling direct to customers rather than using other companies as distributors and retailers?
A. Lower costs
Better understanding of customers via direct relationships with them
C. Higher prices
D. a. and b. above
E. b. and c. above
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Which of the terms below is NOT one of the four types of partners you can work with in the Key Partners part of the business Model Canvas?
A. Poison Partner
B. Global Partner
C. Jurassic Partner
D. Learning Partner
E. Strategic Partner
Assume you have three different customer segments for your innovation. (For example, economy class, business class, and first-class customer segments for an airline). What is the minimum number of customers you should interview for each of the three segments to test your hypotheses in the business model canvas?
A. 3 to 4 customers per segment.
B. 5 to 10 customers per segment.
C. 8 to 10 customers per segment.
D. 12 to 15 customers per segment.
E. None of the above
(From the reading) Defining goals helps to foster a shared understanding and cohesive behavior within the company. What are some of the tasks to perform in setting and managing goals?
A. Tell everyone in the company what the company goals are
B. Find multiple ways to communicate goals
C. Decide which important things (related to goals) should be measured
D. Translate the goals and metrics into daily activities for the employees
E. All of the above
This is a common-sense question, not included in book or lectures. When and why would you use the Business Model Canvas?
A. With partners, to explore how they make money and you make money so you can help each other to increase revenues and profits
B. With customers, so they understand your way of doing business, and looking at the customer’s business model canvas to explore ways you could help them to make money
C. With investors, so they understand each of your revenue streams, and how you will become profitable in the future with the help of their investment
D. With employees, to explore ways they could help your company to reduce costs, increase revenues, create more customer delight, etc.
E. All of the above
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