What method for dividing customers into customer segmentsis most effective?
A. Segment by benefits the customers are seeking
B. Segment by the problems the customers are experiencing
C. Segment by the customers’ attitudes towards risk
D. Segment by the price customers are willing to pay
E. All of the above
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How can you manage customer relationships?
A. Using technology only (Like Amazon.com)
B. Using person to person interaction only (Like Tomk’s relationship with his hair stylist Lisa Loufas)
C. Using a combination of both technology and person to person interaction
D. All of a. b. and c.
E. None of the above
In the distributionpart of the business model canvas, what are benefits of selling direct to customers rather than using other companies as distributors and retailers?
A. Lower costs
Better understanding of customers via direct relationships with them
C. Higher prices
D. a. and b. above
E. b. and c. above
Which of the terms below is NOT one of the four types of partners you can work with in the Key Partners part of the business Model Canvas?
A. Poison Partner
B. Global Partner
C. Jurassic Partner
D. Learning Partner
E. Strategic Partner
Assume you have three different customer segments for your innovation. (For example, economy class, business class, and first-class customer segments for an airline). What is the minimum number of customers you should interview for each of the three segments to test your hypotheses in the business model canvas?
A. 3 to 4 customers per segment.
B. 5 to 10 customers per segment.
C. 8 to 10 customers per segment.
D. 12 to 15 customers per segment.
E. None of the above
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