Listentothepassagetwiceandfillintheblankswithwhatyouhear.Whendescribingyourproductforabusinessplan,youshouldstartbyaskingyourself,“WhatproductamIselling?”Inansweringthequestion,youcanexplainwhattheproductisandwhattheproduct.Thenyoucanlistthespecialpointsthatmakeyourproductdifferentfromothers.,youshouldstatehowyourproductwillbenefitcustomers.Thedescriptionofyourproductshouldclearlystate.Describethespecialpointsofyourproductandhoworwhyitwillattractcustomers.Emphasizeanyspecialpointsthatyoufeelwillattractcustomersandexplainhowandwhythesepointsareattractive.Trytodescribethebenefitsofyourproductfromyourcustomers’.Successfulbusinessownersknoworatleasthaveanideaofwhattheircustomerswantorexpectfromtheirproduct.Thistypeofknowledgecanbehelpfulinbuildingandloyalty.