题目内容
Strategic Alliances include licensing, contracting and joint ventures conducted between companies from two or more countries.
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A fundamental purpose of an international or global strategic alliance is to enhance the long-run competitiveness of the strategic partners.
The benefits of licensing in servicing and franchises are quality control and trademark protection.
The costs of consortia as an entry mode are shared risks and costs, building a critical mass in process technologies and fast resources flows and skill transfers.
The success story of Ford-Mazda rests on the fact that both parties have followed some specific principles.
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