题目内容

_________ is the current strategy for many manufacturers where a company produces a large quantity of items but customizes them to match the needs and preferences of individual customers.

A. Configured mass customization
B. Consumer segmentation
C. Mass customization
D. Mass production

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The best-known framework for analyzing competitiveness is ________’s competitive forces model.

A. Job
B. Gates
C. Mintzberg
D. Porter

The threat of new competitors will enter your market is _________ when entry is easy and _________ when there are significant barriers to entry.

A. high; high
B. high; low
C. low; high
D. low; low

The threat of new competitors will enter your market is high when entry is _________ and low when there are _________ barriers to entry.

A. easy; few
B. easy; significant
C. hard; few
D. hard; significant

Supplier power is _________ when buyers have few choices from whom to buy and _________ when buyers have many choices.

A. high; high
B. high; low
C. low; high
D. low; low

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