题目内容

Supplier power is _ when buyers have few choices from whom to buy and _ when buyers have many choices.

A. high; high
B. high; low
C. low; high
D. low; low

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Buyer power is high when buyers have _ choices from whom to buy and low when buyers have _ choices.

A. few; few
B. few; many
C. many; few
D. many; many

If there are _ alternatives to an organization’s products or services, then the threat of substitutes is high; if there are _ alternatives, then the threat is low.

A. few; few
B. few; many
C. many; few
D. many; many

_________ is an example of a primary activity for most firms.

A. Human resource management
B. Operations
C. Procurement
D. Product and technology development

Which of the following has the strategy “I can sell at a lower price than you can”?

A. Cost leader
B. Customer oriented
C. Differentiation
D. Innovation
E. Operational effectiveness