The best form of advertising is _______.
A. word-of-mouth advertising
B. paid advertising
C. institutional advertising
D. prestige advertising
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Large companies tend to _______ to advertise their products.
A. set up their own advertising departments
B. write their own advertisements
C. buy media space themselves
D. use the services of large advertising agencies
The client company offers the advertising agency the following except _______.
A. an agreed budget
B. a brief
C. an overall advertising strategy
D. advertisements
Which of the following is not true?
A. Some companies simply match their competitors’ spending in advertising.
B. Some companies set their ad budget at a certain percentage of current sales revenue.
C. Increased ad spending or counter-cyclical advertising can increase current sales.
D. Excessive ad spending can increase current sales.
某半径为1500米的曲线圆曲线现场正矢为34、36、33、35、37、32，则圆曲线正矢最大最小值差是否超限？
A. 否
B. 是
C. 不一定
D. 有可能
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