超星 - unit 6-Comprehensive Reading

单选题

Advertising intends to _______.

A. inform customers about the existence of products and services
B. inform customers about benefits of products and services
C. persuade customers to buy products and services
D. all of them

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单选题

The best form of advertising is _______.

A. word-of-mouth advertising
B. paid advertising
C. institutional advertising
D. prestige advertising

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单选题

Large companies tend to _______ to advertise their products.

A. set up their own advertising departments
B. write their own advertisements
C. buy media space themselves
D. use the services of large advertising agencies

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单选题

The client company offers the advertising agency the following except _______.

A. an agreed budget
B. a brief
C. an overall advertising strategy
D. advertisements

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单选题

Which of the following is not true?

A. Some companies simply match their competitors’ spending in advertising.
B. Some companies set their ad budget at a certain percentage of current sales revenue.
C. Increased ad spending or counter-cyclical advertising can increase current sales.
D. Excessive ad spending can increase current sales.

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