Advertising intends to _______.
A. inform customers about the existence of products and services
B. inform customers about benefits of products and services
C. persuade customers to buy products and services
D. all of them
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The best form of advertising is _______.
A. word-of-mouth advertising
B. paid advertising
C. institutional advertising
D. prestige advertising
Large companies tend to _______ to advertise their products.
A. set up their own advertising departments
B. write their own advertisements
C. buy media space themselves
D. use the services of large advertising agencies
The client company offers the advertising agency the following except _______.
A. an agreed budget
B. a brief
C. an overall advertising strategy
D. advertisements
Which of the following is not true?
A. Some companies simply match their competitors’ spending in advertising.
B. Some companies set their ad budget at a certain percentage of current sales revenue.
C. Increased ad spending or counter-cyclical advertising can increase current sales.
D. Excessive ad spending can increase current sales.
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