题目内容

While shopping at the mall, Jane was asked by one of the sales representatives at the cosmetics counter to try out a new lipstick(口红、唇膏) that her company was test marketing. The company representative asks her how much she would be willing to pay for the lipstick. After trying it out, Jane is of the opinion that $5 is just the right price for it. What type of a reference price is Jane using?

A. usual discounted price
B. fair price
C. maximum retail price
D. last price paid
E. historical competitor price

查看答案

搜索结果不匹配？点我反馈

更多问题

宗教是人们为了解决人们的死亡恐惧和死亡焦虑而专门制造出来的。

A. 对
B. 错

查看答案

Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What kind of pricing is the company depending on?

A. going-rate pricing
B. image pricing
C. market-skimming pricing
D. target pricing
E. markup pricing

查看答案

Which of the following is the first step in setting a pricing policy?

A. selecting a pricing method
B. selecting the pricing objective
C. determining demand
D. estimating cost
E. analyzing competitors' costs, prices, and offers

查看答案

After determining its pricing objectives, what is the next logical step a firm should take in setting its pricing policy?

A. It should analyze its competitors' costs, prices, and offers.
B. It should select its pricing method.
C. It should select its final price.
D. It should determine the demand for its product.
E. It should estimate the cost of its product.

查看答案

A. usual discounted price B. fair price C. maximum retail price D. last price paid E. historical competitor price

宗教是人们为了解决人们的死亡恐惧和死亡焦虑而专门制造出来的。

Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What kind of pricing is the company depending on?

Which of the following is the first step in setting a pricing policy?

After determining its pricing objectives, what is the next logical step a firm should take in setting its pricing policy?

A. usual discounted price
B. fair price
C. maximum retail price
D. last price paid
E. historical competitor price