The final step of customer value analysis is to ________.
A. identify the major attributes and benefits that customers value
B. assess the company's and competitors' performances on the different customer values against their rated importance
C. examine how customers in a specific segment rate the company's performance
D. monitor customer values over time
E. assess the quantitative importance of the different attributes and benefits
半夏具有的功效是
A. 燥湿化痰
B. 降逆止呕
C. 两者均是
D. 两者均非
________ can track customer satisfaction directly, measure repurchase intention and also gauge a consumer's willingness to recommend the company and brand to others.
A. Periodic surveys
B. Mystery shoppers
Customer loss rates
D. Customer focus statements
E. Sales summary reports
Field Grocery wants to learn the strengths and weaknesses in customer service at all the Field Grocery stores. Which of the following methods can it use for this?
A. group buyers
B. buyer brokers
C. mystery shoppers
D. personal shoppers
E. buying agents
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