题目内容

________ can track customer satisfaction directly, measure repurchase intention and also gauge a consumer's willingness to recommend the company and brand to others.

A. Periodic surveys
B. Mystery shoppers
Customer loss rates
D. Customer focus statements
E. Sales summary reports

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Field Grocery wants to learn the strengths and weaknesses in customer service at all the Field Grocery stores. Which of the following methods can it use for this?

A. group buyers
B. buyer brokers
C. mystery shoppers
D. personal shoppers
E. buying agents

________ is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.

A. Performance
B. Value
C. Quality
D. Customer retention
E. Customer loyalty

When two brands of the same basic product deliver their respective promised quality, they are delivering ________.

A. performance quality
B. conformance quality
C. unique quality
D. accuracy quality
E. customer support

Rade and Talion are competitors in the business of manufacturing wristwatches. While Rade promises to deliver design and quality to its customers, Talion promises to deliver durability and cost effectiveness. When both these companies deliver their respective promised qualities, they are delivering ________.

A. performance quality
B. customer support
C. unique quality
D. accuracy quality
E. conformance quality

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