题目内容

In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer.

A. niche
B. mass
C. guerrilla
D. segmented
E. differentiated

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Marketers usually identify niches by ________.

A. dividing a segment into subsegments
B. conducting VALS tests
C. allowing consumers to gravitate toward product brands
D. examining the demographics section of the handbook of marketing
E. producing products that can be used in a variety of ways

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Effective target marketing requires that marketers use market segmentation, market targeting, and market positioning to achieve success in the marketplace.

A. 对
B. 错

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Illustrations of personality segmentation would include culture-oriented, sports-centered, or outdoor-oriented subsegments.

A. 对
B. 错

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Demographic variables are popular because they are often associated with consumer needs and wants and they are easy to measure.

A. 对
B. 错

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In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer.

A. niche B. mass C. guerrilla D. segmented E. differentiated

Marketers usually identify niches by ________.

Effective target marketing requires that marketers use market segmentation, market targeting, and market positioning to achieve success in the marketplace.

Illustrations of personality segmentation would include culture-oriented, sports-centered, or outdoor-oriented subsegments.

Demographic variables are popular because they are often associated with consumer needs and wants and they are easy to measure.

A. niche
B. mass
C. guerrilla
D. segmented
E. differentiated