What is included in the 4Cs?
Generally, marketing includes creating a product and __________.
A. pricing the product at a reasonable level
B. putting the product on sale at a reasonable place
C. communicating the product to consumers
D. all of the above
Which of the following examples will NOT lead to disaster in marketing?
A. Promoting a car with fuel-economy in a country where fuel is very cheap.
B. Promoting picture books at primary schools.
C. Publishing a textbook after the start of the new school year.
D. Selling a product at a price that’s too high for the people you’re targeting.
__________ is the first element one needs to consider in marketing.
A. Product
B. Price
C. Place
D. Promotion
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