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“生产成本”账户借方登记生产产品所发生的直接材料、直接人工和间接费用。

A. 对
B. 错

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In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer.

A. niche
B. mass
C. guerrilla
D. segmented
E. differentiated

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Marketers usually identify niches by ________.

A. dividing a segment into subsegments
B. conducting VALS tests
C. allowing consumers to gravitate toward product brands
D. examining the demographics section of the handbook of marketing
E. producing products that can be used in a variety of ways

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Effective target marketing requires that marketers use market segmentation, market targeting, and market positioning to achieve success in the marketplace.

A. 对
B. 错

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Illustrations of personality segmentation would include culture-oriented, sports-centered, or outdoor-oriented subsegments.

A. 对
B. 错

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“生产成本”账户借方登记生产产品所发生的直接材料、直接人工和间接费用。

A. 对 B. 错

In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer.

Marketers usually identify niches by ________.

Effective target marketing requires that marketers use market segmentation, market targeting, and market positioning to achieve success in the marketplace.

Illustrations of personality segmentation would include culture-oriented, sports-centered, or outdoor-oriented subsegments.

A. 对
B. 错