题目内容

A jobber in a three-level marketing channel is a(n) ________.

A. external broker
B. small-scale wholesaler
C. advertising agent
D. independent evaluator
E. communication channel

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Door-to-door sales, home parties, mail order, telemarketing, TV selling, Internet selling, and manufacturer-owned stores are examples of ________.

A. zero-level channels
B. jobbers
C. wholesalers
D. manufacturer's representatives
E. consumers

Toyota has an advantage over Lexus due to the fact that there are more Toyota dealers, which helps customers save on transportation and search costs in buying and repairing an automobile. Which of the following service outputs relates to this competitive advantage?

A. lot size
B. service backup
C. spatial convenience
D. waiting time
E. delivery time

Atburex is a furniture manufacturing company in the United States. The company provides a 60-day credit period and also offers on-site delivery and installation. These special benefits refer to which of the following service outputs?

A. large lot size
B. large product variety
C. spatial convenience
D. service backup
E. short waiting time

Which of the following types of distribution involves severely limiting the number of channel intermediaries?

A. exclusive
B. selective
C. intensive
D. aggressive
E. retail