超星 - Exercise #8

单选题

A meaningful mission statement should address topics such as the organization's

A. form of ownership and methods of financing.
B. self-concept and company philosophy.
C. advertising strategy and distribution plan.
D. tactical plans and contingency plans.

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单选题

________ are broad, long-term accomplishments an organization wants to achieve.

A. Goals
B. Objectives
C. Directives
D. Agendas

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单选题

A ________ analysis is used to help companies evaluate their internal strengths and weaknesses, and develop an awareness of external threats and opportunities.

A. WISH
B. SWAMP
C. ASSET
D. SWOT

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单选题

________ planning determines the major goals of an organization and lays the foundation for obtaining and using resources to achieve those goals.

A. Strategic
B. Contingency
Central
D. Tactical

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单选题

The type of planning that is concerned with developing detailed short-term actions about what is to be done, who is to do it, and how it is to be done is known as ________ planning.

A. strategic
B. contingency
C. first-line
D. tactical

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判断题

A vision is the overall explanation of why an organization exists and where it is trying to head.

A. 对
B. 错

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判断题

Objectives should be expressed as broad, general principles rather than as specific short-term results.

A. 对
B. 错

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判断题

Strategic planning is now much easier than it used to be because managers have access to very reliable computerized forecasting tools.

A. 对
B. 错

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判断题

One example of tactical planning is setting annual budgets and deciding on other details and activities necessary to meet the strategic objectives.

A. 对
B. 错

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判断题

Contingency planning involves developing alternative courses of action to be used if the primary plans do not achieve the desired results.

A. 对
B. 错

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