A meaningful mission statement should address topics such as the organization's
A. form of ownership and methods of financing.
B. self-concept and company philosophy.
C. advertising strategy and distribution plan.
D. tactical plans and contingency plans.
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________ are broad, long-term accomplishments an organization wants to achieve.
A. Goals
B. Objectives
C. Directives
D. Agendas
A ________ analysis is used to help companies evaluate their internal strengths and weaknesses, and develop an awareness of external threats and opportunities.
A. WISH
B. SWAMP
C. ASSET
D. SWOT
________ planning determines the major goals of an organization and lays the foundation for obtaining and using resources to achieve those goals.
A. Strategic
B. Contingency
Central
D. Tactical
The type of planning that is concerned with developing detailed short-term actions about what is to be done, who is to do it, and how it is to be done is known as ________ planning.
A. strategic
B. contingency
C. first-line
D. tactical