题目内容
•Read the Chairman's Statement below.
•For questions (23-28), choose the correct answer.
•Mark one letter (A, B or C) on your Answer Sheet.
Chairman's Statement
Despite the appearance of a new competitor on the market, the company continued to grow and increase its market share throughout 2000. Partly in response to this new threat, but more importantly, as part of a strategy for growth, several key decisions were taken this year. The most significant new developments included a range of vitamin-rich drinks for children and low calorie diet drinks, which both proved very popular.
The company is still best known for its range of refreshing fruit drinks and, not surprisingly, these were our biggest sellers once more. There were two new additions to the range last year, Squish! and Liquid Sunshine, both of which have a distinctive Caribbean flavour. The first sales figures suggest that our expensive TV advertising campaign was very successful and that these products will soon be as popular as the rest of the fruit drink range.
Growth in the keep-fit and health markets meant our energy drinks did well in 2000. Sales of one brand, Booster were second only to fruit drinks in April. The strength of this particular market also explains the success of our new diet drinks.
There were, however, big differences in the performance of our older products. The company's oldest product, mineral water, continued to enjoy a healthy share of a very profitable mass market. It seems our customers are still happy to stay with the brand despite the increasing number of competitors' products. Unfortunately, the same cannot be said of our Ice-T and Chocomania drinks. Sales showed an initial increase in the summer after we re-launched both products but customers soon bought other brands and total annual sales for both product ranges were disappointing.
The company also said goodbye to its own brand of cola, launched in 1998. After two unsuccessful years of trying to break into the huge cola market, 2000 looked like being another poor year. The company finally accepted that it had made a wrong decision and stopped production in September of that year.
What was the main reason the company decided to launch its new product ranges？
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•Choose the best word to fill in each gap, from A, B or C.
•For each question (29-40), mark one letter (A, B or C) on your Answer Sheet.
THE BIG NUMBER
The country's demand for telephones, mobile phones, faxes and the Internet is growing at an increasingly fast rate. In fact, it is growing (29) quickly that our telephone numbering system needs re-organizing (30) some major changes will have to (31) made.
These changes, (32) , will make the system simpler and easier to use. It is (33) an important task that all the UK phone companies are working together to make (34) changes. The changes will (35) only make hundreds of millions of new numbers, but they will (36) bring order and flexibility to the system for years to come.
(37) main changes are due to happen (38) now and the year 2006, which will give you (39) of time to prepare. You will find details of the number changes on our website, (40) you can visit any time at www. numberchange, org, or call our free phone helpline on 800—820—7713.
(29)
•For each question (23-28) , choose the correct answer.
•Mark one letter (A, B or C) on your Answer Sheet.
The Bosses Speak
Adam Rogers is an executive recruitment specialist who has turned to writing. The result is this book, based on interviews with twenty Chief' Executives.
Each top manager -- none of them famous names, surprisingly -- is .given a short chapter, and there is some introductory material and a conclusion. This means you can jump from one person to another, in any order, which is good for people who are too busy to read a book from cover to cover. For a management book it isn't expensive, although whether it's good value for money is doubtful.
Some of the twenty interviewees started their own businesses, while others joined a company and worked their way up. Some are fairly new in their position, and others have had years of experience, though, strangely, Rogers doesn't seem interested in these differences. The interviewees work in everything, from retailing to airlines to software, and it is this variety that forms the main theme of Rogers's book.
I have to say that Rogers's approach annoys me. He rarely stays at a distance from his interviewees, who are mostly presented in their own, positive words. If this were always the case, at least you would know where you were. But he seems to dislike certain interviewees. As a result, I don't know whether to accept any of his opinions.
It also means that the book gives no clear lessons. At the very least, I expected to learn what makes a successful Chief Executive. But these people seem to share two types of qualities. Some of them are very common, suggesting that anyone can be equally successful, which is definitely not the ease. And the other qualities are ones which most successful bosses I've seen definitely do not have. So in the end I'm no wiser about what really goes on.
Perhaps I'm being unfair. As long as you don't think about whether you'd like them as friends, and pay no attention to most of the advice they give, the most readable parts are where the bosses describe their route to their present position. Rogers seems to think that his book would be useful for people aiming for the top, and that it might even make a few want to start their own company; but, in fact, what they could learn here is very limited. Seen as light business reading for a doctor or teacher, though, this book would provide some good entertainment.
The reviewer suggests that one advantage of the book is that
The season finale of top-rated prime-time drama "ER" last week centred on the show's doctors and nurses struggling to save several bloodied young gunshot victims after an angry father goes on a rampage at a foster care facility.
A night earlier, "Law & Order" drew the highest ratings of it 11-year history with a ripped-from-the-leadlines episode about a high school cafeteria shooting and the trial of the teenage gunman, with faux home video footage of the killings.
And this Monday, a third NBC drama, "Third watch," wrapped its second season with police and paramedics rushing to the scene of yet another fictional high school massacre.
Media experts chalk it all up to the fierce rivalry of the current ratings "sweeps, "combined with TV dramas' growing tendency to transform. news into fiction and the recent spate of real-life school violence making headlines.
For action and pathos, it is hard to beat the "ER" scene of emergency physicians scurrying to resuscitate a young girl lying limp on a hospital gallery, with sheets soaked in blood from a gunshot wound to her head ,before they finally, somberly, declare her death and snap off their rubber gloves.
"It's gripping and it's disturbing," "Robert Univer-sly's centre for the study of popular television, said. Television is kind of the way that the entire collective subconscious of our culture plays out these issues".
Joseph Turow, a communications professor at the University of Pennsylvania and author of several books on the mass media, said the line between reality and fiction has become increasingly blurred on network TV.
"Viewers see multiple versions of the same reality, first on news programmes, then on socalled news magazines and then on entertainment shows like ER' and Law & Order," he said. "Some studies suggest that after a while, people won't be able to tell where they've gotten their information from."
Dramatic TV portrayal of children as victims of violence ,neglect and abuse is nothing new. A famous episode of "Dragnet" in the 1960s depicted a couple who allowed their young child to drown in a bathtub while they were smoking; pot.
It has been nearly 20 years since the real-life abduction and murder of Florida boy Adamwalsh was dramatized on the NBC TV movie "Adam," helping to publicize a case that turned the issue of missing children into a national crisis.
Now, the horror of kids being gunned down in schools and day care centers is on the public's mind, the latest grist for networks trying to grab viewers with" unforgetable" episodes of their favorite shows. "We're a show that has a long history of looking at the crinlinal justice system as it occurs, ''said Barry Schindel, executive producer and head writer of "Law & Order. "" If we didn't do the show, people would be asking ,why aren't your characters considering the events of a school shooting'？"
The timing is hardly coincidence. Schindel said a flurry of school violence in southern California and elsewhere in early March caught the attention of "Law & Order" writes-- and probably those on other shows--at about the time they were brain storming ideas for the end of the current season.
Which programme is season finale top-rated prime-time drama？
From: Keith Wilson
Date: Thursday, October 23
Subject: Mr. Charlie McGreger's resignation
Thank you all for a very productive meeting this morning. This message confirms our agreement on the main points of the media report Santos Ltd. will release to the press at 5 P.M. this afternoon.
The report will be brief and to the point. It will announce Mr. Charlie McGreger's resignation and the appointment of his replacement. There will be no references to Mr. Charlie McGreger's reasons for resigning his position. Mr. Charlie McGreger has asked us to respect his privacy and we intend to do that.
Thank you for your cooperation.
Keith Wilson
President, Santos, Ltd.
Change in Leadership at Santos, Ltd.
Press release
October 23, 17:00
Santos, Ltd. has just announced the resignation of its Chief Executive Officer Charlie McGreger, effective immediately.
Since taking over leadership of Santos, Ltd. 8 years ago, Mr. Charlie McGreger has built relationships with major film and broadcast studios, including its recent collaboration with Morin Film Works.
Mr. Norman Winter, Head of Human Resources Department at Santos, Ltd., said, "Mr. Charlie McGreger led our company through considerable progress. We owe a lot of business success to him. And we'll be forever grateful for his insight and initiatives."
Ms. Jackie Johnson, a Creative Director of Breaking Entertainment, will assume the position vacated by Mr. Charlie McGreger. Prior to Breaking Entertainment 5 years ago, Ms. Jackie Johnson worked at Grimm Brother' s marketing and advertising departments. After appointed to Santos, Ltd., she will focus on expanding television, radio and finance industries. A short biography of Ms. Jackie Johnson and a list of her professional achievements can be found at web site www.santos.com.
What is the main purpose of Mr. Keith Wilson' s e-mail？
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