In ________, the seller offers goods both individually and in bundles and often charges less for the "bundle" than for the individual products.
A. pirating pricing
B. captive pricing
C. two-part pricing
D. pure bundling
E. mixed bundling
________ branding is a special case of co-branding involving creating brand equity for materials, components, or parts that are necessarily contained within other branded products.
A. Cross
B. Ingredient
C. Equity
D. Family
E. Generic
We define packaging as all the activities of designing and producing the container for a product. This includes up to three levels of material: primary package, secondary package, and ________ package.
A. retailer
B. design
C. shipping
D. consumer
E. supplier
________ are formal statements of expected product performance by the manufacturer.
A. Insurance
B. Warranties
C. Bonds
D. Invoices
E. Balance sheets