题目内容

In ________, the seller offers goods both individually and in bundles and often charges less for the "bundle" than for the individual products.

A. pirating pricing
B. captive pricing
C. two-part pricing
D. pure bundling
E. mixed bundling

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________ branding is a special case of co-branding involving creating brand equity for materials, components, or parts that are necessarily contained within other branded products.

A. Cross
B. Ingredient
C. Equity
D. Family
E. Generic

We define packaging as all the activities of designing and producing the container for a product. This includes up to three levels of material: primary package, secondary package, and ________ package.

A. retailer
B. design
C. shipping
D. consumer
E. supplier

________ are formal statements of expected product performance by the manufacturer.

A. Insurance
B. Warranties
C. Bonds
D. Invoices
E. Balance sheets

Guarantees are most effective in two situations. The first is when the company or products are not well known. The second is when the product's quality is ________ to competition.

A. not known
B. different
C. inferior
D. equivalent
E. superior

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