Which element of the marketing communications mix allows for amplified expressiveness?
A. sales promotion
B. public relations
C. advertising
D. direct and interactive marketing
E. personal selling
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Advertising and publicity tools play the most important roles in influencing buying decisions at the ________ stage of buyer readiness.
A. comprehension
B. conviction
C. ordering
D. reordering
E. awareness-building
Which of the following marketing communications tools has the highest cost-effectiveness in the introduction stage of the product life cycle?
A. personal selling
B. sales promotion
C. interactive marketing
D. direct marketing
E. events and experiences
Which of the following marketing communications tools is most influential at the maturity stage of a product's life cycle?
A. sales promotions
B. direct marketing
C. advertising
D. publicity
E. interactive marketing
Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?
A. events and experiences
B. publicity
C. direct marketing
D. sales promotion
E. interactive marketing