题目内容

Colgate offers toothpastes to its customers with different needs like sensitivity, whitening, and launches different toothpastes brands. This is called ____ marketing.

A. mass
B. differentiated
C. undifferentiated
D. concentrated

查看答案
更多问题

If a company segmentsa market, it divides it into separate parts, usually in order to more precisely identify the target consumers and improve marketing opportunities. ()

A. 对
B. 错

Different companies may adopt exactly the same approaches to market segmentation. ()

A. 对
B. 错

There is not a single company that is capable enough to develop a product that can satisfy all the consumers in this world. ()

A. 对
B. 错

Consumers can also be grouped according to their psychographic features like lifestyles, personalities, values and attitudes to life. ()

A. 对
B. 错

答案查题题库