题目内容

There is not a single company that is capable enough to develop a product that can satisfy all the consumers in this world. ()

A. 对
B. 错

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Consumers can also be grouped according to their psychographic features like lifestyles, personalities, values and attitudes to life. ()

A. 对
B. 错

A segment of something is one part of it considered separately from the rest. ()

A. 对
B. 错

A company should only enter segments in which it can create superior customer value and gain advantages over its competitors. ( )

A. 对
B. 错

If the segment consists of buyers with different tastes, like in the case of soft drink, then it is advisable to choose undifferentiated marketing. ()

A. 对
B. 错

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