There is not a single company that is capable enough to develop a product that can satisfy all the consumers in this world. ()
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Consumers can also be grouped according to their psychographic features like lifestyles, personalities, values and attitudes to life. ()
A. 对
B. 错
A segment of something is one part of it considered separately from the rest. ()
A. 对
B. 错
A company should only enter segments in which it can create superior customer value and gain advantages over its competitors. ( )
A. 对
B. 错
If the segment consists of buyers with different tastes, like in the case of soft drink, then it is advisable to choose undifferentiated marketing. ()
A. 对
B. 错