题目内容
Advertising allows the buyer to receive and compare the messages of various competitors.
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In general, personal selling is used more with complex, expensive, and risky goods and in markets with fewer and larger sellers.
Advertising and publicity play the most important roles in the conviction stage of buyer readiness.
In the growth stage of a product's life cycle, demand has its own momentum through word of mouth and interactive marketing.
All the response hierarchy models assume that a buyer passes through affective, cognitive, and behavioral stages, in that order.
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