题目内容

商店选址原则不仅要考虑顾客的购买,而且要考虑有利于竞争和商品配送。

A. 对
B. 错

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While shopping at the mall, Jane was asked by one of the sales representatives at the cosmetics counter to try out a new lipstick(口红、唇膏) that her company was test marketing. The company representative asks her how much she would be willing to pay for the lipstick. After trying it out, Jane is of the opinion that $5 is just the right price for it. What type of a reference price is Jane using?

A. usual discounted price
B. fair price
C. maximum retail price
D. last price paid
E. historical competitor price

宗教是人们为了解决人们的死亡恐惧和死亡焦虑而专门制造出来的。

A. 对
B. 错

Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What kind of pricing is the company depending on?

A. going-rate pricing
B. image pricing
C. market-skimming pricing
D. target pricing
E. markup pricing

Which of the following is the first step in setting a pricing policy?

A. selecting a pricing method
B. selecting the pricing objective
C. determining demand
D. estimating cost
E. analyzing competitors' costs, prices, and offers

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