Perception refers to the immediate response of our sensory receptors to basic stimuli.
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Rules of conduct that guide actions in the marketplace are called ________.
A. social obligation
B. social responsibility
C. business ethics
D. social awareness
The importance people attach to worldly possessions is called ________.
A. ego products
B. materialism
C. needs
D. wants
Which of the following values is most associated with materialists?
A. Honesty
B. Status
C. Loyalty
D. Frugality
Which of the following is a benefit organizations receive when customers complain?
A. Opportunity to correct the situation
B. Word-of-mouth about the product
C. Differential advantage
D. Market regulation