The importance people attach to worldly possessions is called ________.
A. ego products
B. materialism
C. needs
D. wants
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Which of the following values is most associated with materialists?
A. Honesty
B. Status
C. Loyalty
D. Frugality
Which of the following is a benefit organizations receive when customers complain?
A. Opportunity to correct the situation
B. Word-of-mouth about the product
C. Differential advantage
D. Market regulation
A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.
A. ethic marketing
B. social marketing
C. response marketing
D. cause marketing
When companies make false claims about how environmentally friendly their products are, ________ has occurred.
A. phishing
B. greenwashing
C. eco-lying
D. deceptive advertising