题目内容

The author wrote the passage in order to

A. call for cooperation of the whole world.
B. inform. the readers of the fact that we are facing energy crisis.
C. recommend a new life style.
D. call for devotion to the nature and our future generation.

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Policies in the social sciences target to

A. lay the foundation of finding new truth.
B. lay the foundation of fining new principles.
C. solve some practical problems existing in human lives.
D. analyze problems occurring along the development of societies.

A.in additionB.includingC.excludingD.except

A. in addition
B. including
C. excluding
D. except

The phrase "On the downside"(Paragraph 4) denotes

A. in an advantageous aspect.
B. in a downward direction.
C. in a disadvantageous aspect.
D. on a downward path.

Part A
Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)
One key answer to the problem of finding and keeping customers—and turning their good will into sales—is having good customer relationship management (CRM). CRM's goal is to create a cooperation among sales, marketing, and customer-service activities within an organization in order to obtain and retain customers. CRM on the Internet—e-CRM—uses Web technology to create such a cooperation.
E-CRM means different things to different companies. Some enter e-CRM through traditional contact-management and sales-force automation software from such vendors as Gold Mine Software Corp. or Interact Commerce Corp. Many companies see e-CRM as a natural extension of their call centers. In an ideal system, historical information, such as customers' buying preferences, or circumstantial information, such as customer-contract volumes, can launch actions and data screens. Finally, companies with corporate enterprise resource planning (ERP) systems see e-CRM as a natural part of computer-facilitated management.
You don't need to begin on a grand scale; you can take small steps toward a comprehensive e-CRM system with experienced contact management companies such as Commence Corp. Gold Mine Software Corp., Interact Commerce Corp., and Multiactive Software. GoldMine 5.0 is aimed at teams of 1 to 50 users who want to track, refer, and act on telephone and e-mail contacts from customers. The users needn't reside on a local network to coordinate an action. All each user needs is an IP address. Gold Mine Front Office offers templates for specific industries; these define roles and relationships and include rules for workflow processes. Similarly, Interact Commerce Corp. has a multi-layer product family, including ACT2000 and SalesLogix2000. Each can integrate the activities of sales, marketing, and support teams.
Smaller organizations can also take advantage of the services of dot-com companies such as salesforce.com and UpShot.com, which focus primarily on sales-force automation. These companies will put your basic e-CRM services online for under $50 per user per month. On the downside, you don't get much customization or integration.
Some e-CRM companies have fewer options, and often concentrate on vertical markets. Janna Systems, for example, specializes in e-CRM solutions for the financial services industry. Some companies, such as eGain Communications Corp. and Talisma Corp. specialize in e-mail based CRM and offer both hosted and online services. Socrates Technologies Corp. takes the online ASP approach and offers the SalesLogix2000 suite on the Web along with other e-business applications.
In the opening paragraph, the author introduces his topic by

A. posing a contrast.
B. making a comparison.
C. explaining a term.
D. defining an invention.

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