题目内容
How long will the woman go to Ischia？
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The interest rate on a variable - rate mortgage can only rise - it cannot fall.
听力原文：M: Hello. Villa Rentals, can I help you？
W: Hello. You see, my husband and ! are looking for a holiday villa and we heard that you have some nice places, in Ischia.
M: Yes, Madam. We' ve got several villas on offer in Ischia. How many people would there be in your party？
W: Well, there' s just the family. My husband and the three children.
M: A party of five, then, yes. And when and how long would you want to be there？
W: It would have to be in September. Actually, the first two weeks in September.
M: Then we' ve only got one place free, Madam, but it' s a very beautiful one—the Villa del Mont. It' s set on a hilltop with a big garden and a beautiful view out over the sea towards Naples.
W: How many rooms has it got？
M: Well, on the ground floor there are two double bedrooms, both of them beautifully decorated plus respective bathrooms. Then, still on the ground floor, there' s a large kitchen, a large dining room and a very big outside terrace. And then upstairs, it' s got a very large sitting room with windows all around, and a back garden with a big swimming pool.
W: What about the distances—is it far from the town？ Do you think we need a ear？
M: Actually, we do normally advise people to hire a ear.
W: And how much would a smallish car cost？
M: You know, for a Metro, Renault 5 or Ford Fiesta—nothing grand. For a Fiesta, it would be about 80 pounds a week.
W: And for the house for those two weeks？
M: For the period of September 4th till the 17th, inclusive, it would cost 570 pounds per person for the two weeks, including the return airfare.
W: By the way, can I see some photographs of this place or something. Can you arrange that？
M: Of course, Madam. We' ye got a video of it, so anytime you care to come in you could see it.
Why does the woman call Villa Rentals？
听力原文：M: Well, that was delicious! Thanks very much indeed... I didn' t know you were such a good cook, Brenda.
W: Thank you, Richard.
M: If you like, I could do the washing-up.
W: No, don't bother, I can do it myself later.
M: All right.., er... do you mind if smoke？
W: No, go ahead !
M: Oh, I've lost.., left my cigarettes in the hall.
W: Shall I get them for you？
M: Er... no, no... oh look, it's all right I' ve got another packet here.
W: Let me get you an ashtray.
M: Thanks.
W: Would you like me to make coffee now？
M: Yes ! Thanks !Um... look, I wonder if I could possibly use your phone？
W: Oh, I' m sorry, I don' t have a telephone.
M: Oh,... er... well, it' s rather complicated, but you see I promised to phone a colleague before nine and I see it' s now about five to... um... er... would you mind if I went down the road to the phone box？
W: Oh, it' s about a ten - minute walk away. If you like, I could drive you there.
M: Oh, would you？
W: Yes, certainly.
M: Thanks.
W: I'll make coffee later, when we get back.
M: Right !
What did the man offer to do？
The nature of the product is a factor in its success or failure, but the important point is that they should aim at meeting the customer's need, and the introductory promotion should seek to communicate that need satisfying quality and motivate the customer to try the product. Often, attitude change is involved, and, in the extreme, changes in life style. may be sought.
Here the company walks a tightrope. A new product is more likely to be successful if it represents a truly novel way of solving a customer problem, but this very newness, if carried too far, may ask the customer to learn new behavior. patterns. The customer will make the change if the perceived benefit is sufficient, but inertia is strong and consumers will often not go to the effort that is required. During the late sixties and early seventies Bristol Meyers met with new product failures that exemplify both of these problems. In 1967 and 1968 the company entered the market with a $ 5 million advertising campaign for fact toothpaste, and an $11 million campaign to promote resolve. Both products failed quickly, not be cause they didn't work or because there was no consumer need, but apparently because consumers just could see no reason to shift from an already satisfactory product to a different one that promised no new benefit.
The first sentence of the first paragraph is a question, to which the answer is______
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