（）each consist of several smaller accounts that break down the specifics of a company's finances.
Assets
B. liabilities
C. shareholders' equity
D. salary
查看答案
Long-term liabilities can include:
A. Long-term debt
B. Pension fund liability
C. Deferred tax liability
D. Salary
Companies can generally use three criteria to identify different market segments:
A. Homogeneity, or common needs within a segment
B. Distinction, or being unique from other groups
C. Reaction, or a similar response to the market
Companies can segment markets in several ways:
A. Geographically by region or area
B. Demographically by age, gender, family size, income, or life cycle
C. Psychographically by social class, lifestyle, or personality
D. Behaviorally by benefit, use, or response
Overall geographic segmentation can help the company in the following manner.
A. It becomes a very basic but very useful form of segmentation.
B. It helps you penetrate the market better because you become aware of the geographical gaps in the market.
C. It helps you manage your distribution channels better
D. It makes your marketing strategy more focused based on geographical preferences
E. It helps the sales team in keeping clear targets on the basis of geographical potential of the market.
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