Companies can generally use three criteria to identify different market segments:
A. Homogeneity, or common needs within a segment
B. Distinction, or being unique from other groups
C. Reaction, or a similar response to the market
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Companies can segment markets in several ways:
A. Geographically by region or area
B. Demographically by age, gender, family size, income, or life cycle
C. Psychographically by social class, lifestyle, or personality
D. Behaviorally by benefit, use, or response
Overall geographic segmentation can help the company in the following manner.
A. It becomes a very basic but very useful form of segmentation.
B. It helps you penetrate the market better because you become aware of the geographical gaps in the market.
C. It helps you manage your distribution channels better
D. It makes your marketing strategy more focused based on geographical preferences
E. It helps the sales team in keeping clear targets on the basis of geographical potential of the market.
In residential or commercial segment, the usage can be demonstrated in the form of （）。
A. heavy usage
B. moderate usage
C. lesser usage.
（）,（）,（）- These three types help the company identify customers who have a similar liking towards activities, have interests in the same domain and what opinions they have about certain matters.
Activities
B. Interests
C. Opinions
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