题目内容

Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision: one is unanticipated situational factors; what is the other factor?

A. amount of purchasing power
B. attitudes of others
C. short-term memory capabilities
D. ability to return merchandise
E. the self-concept

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________ accounting refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices.

A. Cost
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C. Behavioral
D. Mental
E. Factual

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A. discrimination
B. differentiation
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D. screening
E. representativeness

Social class is the fundamental determinant of a person's wants and behavior.

A. 对
B. 错

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