题目内容
One of the challenges in marketing services is that they are visible and likely to vary in quality.
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People and organizations also can be viewed as brands if they have well-defined images understood and liked by others.
As sports marketing employs traditional package-goods technique, it has become less sophisticated.
Arts and entertaining industries do not have to value branding, because people can judge the quality of experience goods by inspection.
The key to branding is that consumers perceive differences among brands in a product category.
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